Microsoft’s has seen profits increase 60% in the final quarter of 2009, attributing the success largely to its high profile marketing campaign for its new Windows 7 operating system. In its quarterly results, Microsoft reported a net profit of $6.66bn (£4.13bn) for the three months to 31 December 2009, up from the $4.18bn (£2.59bn) it […]
Microsoft’s has seen profits increase 60% in the final quarter of 2009, attributing the success largely to its high profile marketing campaign for its new Windows 7 operating system.
In its quarterly results, Microsoft reported a net profit of $6.66bn (£4.13bn) for the three months to 31 December 2009, up from the $4.18bn (£2.59bn) it made in the same period a year earlier. It also reported record revenues of $19.2bn (£11.9bn).
02/01/2010
Kevin Turner, chief operating officer, said, “We’re thrilled by the consumer reception to Windows 7. This is a record quarter for Windows units.”
Microsoft released Windows 7 last October, backed by a heavyweight global marketing camapign. The operating system has proved to be Microsoft’s bestselling to date after the disappointing reaction to Vista.
Microsoft said it was helped by a rebound in personal computer sales in the run-up to Christmas, but the company didn’t make any specific profit or sales forecasts. It decided to stop doing so in January 2009, citing market volatility.
