Yahoo has bought freelance-driven news website Associated Content for $100 million, as the online media giant looks to boost its traffic. Associated Content boasts of having 380,000 print and multimedia contributors available almost instantly to provide material all over the website. Its competitors include Demand Media and AOL’s Seed. Associated Content’s offerings are typically U.S.-oriented, […]
Yahoo has bought freelance-driven news website Associated Content for $100 million, as the online media giant looks to boost its traffic. Associated Content boasts of having 380,000 print and multimedia contributors available almost instantly to provide material all over the website. Its competitors include Demand Media and AOL’s Seed.
Associated Content’s offerings are typically U.S.-oriented, but both companies say that will now be expanded globally. Yahoo! officials say the acquisition is expected to be complete in the third quarter of 2010.
20/05/2010
Yahoo! CEO Carol Bartz called the move a game changer and marks a change in strategy for the internet firm that has previously focused on creating high quality content.
As part of Yahoo, Associated Content will be able to access more than 600 million users monthly and the acquisition kind of make sense for Yahoo who has been looking to move away from search since its strategic partnership with Microsoft allowed it to refocus on marketing and advertising.
Associated Content
