Yahoo! has acquired the Me.Me domain name to enhance the brand of its social networking site, meme.yahoo.com, which allows users to connect and share their common interests. Online domain marketplace Sedo, brokered the sale of Me.Me to Yahoo!. Sedo secured the domain name from the .Me Registry on Yahoo!’s behalf. The domain will be used for the company’s upcoming Yahoo Meme microblogging service, which was launched a while ago as a rival to Twitter.
“Thanks to Sedo’s services and the consultation of Sedo broker, Jeff Gabriel, we were able to obtain the Me.Me domain name, which is an essential component of our online branding strategy,” said Antonio Silveira, director of product development and engineering, Yahoo!.
Introduced worldwide in April 2008 by the .ME Registry in Montenegro, the .ME domain extension has quickly grown to over 390,000 registrations. Its popularity is due, in large part, to the domain extension’s unique ability to create a brand message through the connection of the word “me” to almost any other word.
“We are delighted to extend our relationship with one of the Internet’s most recognized brands, and help Yahoo! determine the best domain name strategy to fully engage its social networking audience,” said Jeremiah Johnston, chief operating officer at Sedo.
“It’s clear that Yahoo! understands the value of domains as part of a highly effective online marketing campaign, and we are confident that Sedo was able to help Yahoo! secure optimal names for their current and future online campaigns.”
http://meme.yahoo.com/home/
www.Sedo.com