Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue. Barrett will be in charge of advertising revenue and operations worldwide at the Silicon Valley internet giant, including units in the US, Europe and Asia that will report to him. Barret has been working at Google since it […]
Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue. Barrett will be in charge of advertising revenue and operations worldwide at the Silicon Valley internet giant, including units in the US, Europe and Asia that will report to him.
Barret has been working at Google since it bought an ad tech company he ran a year ago.
His hiring is also a clear signal that Yahoo is about to make major changes to its ad business going forward. Barrett will report directly to interim CEO Ross Levinsohn.
According to numerous sources, Yahoo is again mulling a plan to abandon or sell its large parts of its ad tech business and rely on third-party vendors, including Google.
Barrett said that he was eager to take on the challenge that is Yahoo. “I spent the last [year] working with the biggest web publishers, and Yahoo is very well positioned to give them what they want,” he said. “It was way too compelling to pass up.”
