Yahoo posted its best results since hiring Carol Bartz as chief executive a year ago, as the online media giant plans a huge marketing blitz during 2010 to make up lost ground on market leader Google. Revenue remained in a funk during the latest quarter, slipping 4% to $1.73 billion. That still marked progress from […]
Yahoo posted its best results since hiring Carol Bartz as chief executive a year ago, as the online media giant plans a huge marketing blitz during 2010 to make up lost ground on market leader Google. Revenue remained in a funk during the latest quarter, slipping 4% to $1.73 billion. That still marked progress from the first nine months of 2009, when Yahoo’s revenue dropped 12%. Yahoo’s sales have now declined in five consecutive quarters, its deepest contraction in eight years.
01/02/2010
Yahoo’s forecast calls for revenue growth to resume in the current quarter. Since her arrival, Bartz has been trying to reestablish Yahoo as the cenre of people’s online lives. The makeover has included a redesigned front page that makes it easier to connect to Facebook and other Internet services. To promote Bartz’s crusade, Yahoo is spending more than $100 million on a marketing campaign scheduled to last through 2010.
