Yahoo! has signed an ad partnership deal with WPP which lets the latter firm buy ads on Yahoo!’s online ad exchange, writes Brand Republic. Under the initial deal WPP-owned GroupM and 24/7 Real Media will develop a proprietary media trading platform which will connect directly to Yahoo!’s Right Media Exchange. Long-term the two firms will […]
Yahoo! has signed an ad partnership deal with WPP which lets the latter firm buy ads on Yahoo!’s online ad exchange, writes Brand Republic. Under the initial deal WPP-owned GroupM and 24/7 Real Media will develop a proprietary media trading platform which will connect directly to Yahoo!’s Right Media Exchange. Long-term the two firms will work to build a WPP marketplace to give agencies and eventually outside publishers, direct access to advertising inventory.
Brand Republic: http://www.brandrepublic.com, 16/05/2008
Yahoo! UK: uk.yahoo.com
