Yahoo! is adding video and graphic functionality to its search ads following a successful trial towards the end of 2008, writes Netimperative. During the test of its Rich Ads in Search feature click rates increased by up to 25% on ads which were enhanced. Yahoo! is now offering the format to an invitation-only selection of […]
Yahoo! is adding video and graphic functionality to its search ads following a successful trial towards the end of 2008, writes Netimperative. During the test of its Rich Ads in Search feature click rates increased by up to 25% on ads which were enhanced. Yahoo! is now offering the format to an invitation-only selection of advertisers, prior to an eventual full launch. The new rich ads can also feature custom search boxes in addition to graphics or video content, allowing users to browse information without leaving the advert. The firm’s share of search marketing in the US has risen recently, growing to reach 21% in January.
The firm is also set to launch a new service for mobile phone users, dubbed Yahoo! Mobile. The service will allow mobile phone users to create a custom mobile internet starting point featuring all their favourite services and content. Yahoo! Mobile will launch as an application for Apple iPhones, Windows Mobile and smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile. Yahoo! anticipate launching the service in Q2 following a beta test.
Netimperative: http://www.netimperative.com, 20/02/2009
Yahoo! UK: http://uk.yahoo.com
