Impact of social ads: Purchase behaviour (US demographics)

Jan 10, 2013 | Uncategorized

The most popular action after seeing social ads is to obtain a coupon. Asian consumers are the demographic that is most likely to make a purchase, while white US consumers are the least likely to make any purchases. View larger image

The most popular action after seeing social ads is to obtain a coupon. Asian consumers are the demographic that is most likely to make a purchase, while white US consumers are the least likely to make any purchases.
5269_sociaL_ads_purchase_behaviour_small_V1.jpg


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