This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the preferred buying and selling format Programmatic is most popular on mobile display and video […]
This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the preferred buying and selling format Programmatic is most popular on mobile display and video ads, but forecasts predict programmatic processes will amount to half of an digital display ads.
