This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, […]
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand’s fan base will be most engaged with a post.