There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet exclusively from PCs watch month and 36.4m from multiple devices in the month. A […]
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.
The study, from ComScore, also found that 8.8m access the internet exclusively from PCs watch month and 36.4m from multiple devices in the month.
A chart showing how the top UK sites attract different mobile and web audiences is shown below.
Males 25-34 were comScore’s spotlight this month. A view across the categories and sites they visited revealed both expected and unexpected results- showing that magazine sites (Future Publishing and Ziff Davis) dominated their web habits.
In the area of multi-platform, we saw that all top 10 properties outperformed the market average for mobile-only access, but the interesting behaviour is perhaps more stark when you consider the Sports category.
June this year was bigger for sports than in 2013 due to the World Cup, but the notable story was how the events were consumed by users.
The PC-only audience dropped from 38% to 18%, mobile-only doubled (3.2% to 6.8%), but the most interesting result was for multi-platform consumption, which rose from 59% to 75%, according to comScore.
