Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.
Set for a three-year duration, the partnership will see Le Figaro implement Taboola Feed on mobile web and in-app to maximise traffic, to grow subscriber base and drive video views.
Le Figaro — which receives 96.7 million site visits* each month — launched Taboola Feed, a vertical-scrolling feed that enables users to access content including articles, in-feed video, app downloads, premium content and more on mobile web and in-app.
This social-feed like experience is now live on several key media brands including: Le Figaro, Madame Figaro, TV Mag, Sport24, Le Figaro Etudiant, Le Figaro Santé, Evene and Le Figaro Immobilier.
“We are constantly seeking ways to drive traffic and improve the user experience across all our sites,” commented Bertrand Gié, Head of Pôle News at LeFigaro. “We have been using content recommendation for some time, but were impressed by Taboola’s vision, innovative approach and unparalleled brand safety. Taboola Feed will allow us to drive growth and revenue, and it’s vital that we stay one step ahead by leveraging the latest developing technologies. We are confident that partnering with Taboola will allow us to do just that.”
“We are honored by the opportunity to work with an important publication such as Le Figaro, and innovate together in years to come around a superior and beautiful user experience, driving engagement, revenue and audience growth,” commented Adam Singolda, CEO and Founder at Taboola. “With consumers in France spending over 140 minutes on their mobile devices every day, there is a massive opportunity to create a brand-safe feed experience for users.”
