Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.
Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.
Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.
OREO is teaming up with media group Global to host an exclusive live music event in London; The Capital Weekender Live with OREO.
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.
Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new research.
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.
