Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
TikTok agrees Oracle partnership to avoid US ban
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
TikTok to start paying top UK creators
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
TAG launches global brand safety certification program
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
“A collapse in work”: Study uncovers state of digital in post-lockdown Britain
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos wins Grand Prix at the 2020 World Media Awards
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser partners Lionel Messi for ‘Never Give Up’ campaign
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Vodafone powers 5G piano duet with Lewis Hamilton
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
YouTube trends: choice of music can ‘make or break a video’
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Screen Moguls launches GO.CINEMA to help independent cinemas
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
