Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
British business insurance challenger Digital Risks has rebranded to Superscript as it continues its ambitions to become a global leader in insurance for SMEs.
The Tour de France has launched a new technology platform in partnership with NTT and ASO. to let fans watch the race from their homes in a unique way and be part of a ‘global stadium’ experience.
Digital music firm eMusic has launched eMusicLive, a platform for the live music industry to stage virtual concerts.
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
The growing connected TV ecosystem is the most targeted environment for fraudsters, according to new research looking into the new sector that merges traditional TV with digital marketing.
The UK subsidiary (TRBUK) of global pharmaceutical and medical device company TRB Chemedica has teamed up with Football4Football to develop an online guide into tendon and joint treatment and rehabilitation options.
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Integral Ad Science and Channel Factory have launched Channel Science – the first YouTube product for brand safety and optimisation.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Electrical motor firm Nidec has created this social media communication project to get people thinking about the valuesof environmental sustainability, highlighting the benefits of the transition to an electrical world.
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
