Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Top 10 UK advertisers: Unilever increases spend as P&G and McDonalds tighten budgets
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK partners with Gay Times for Sensodyne and Voltarol brand campaigns
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Screwfix continues to be the ‘Official Partner of Sky Sports Football’
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season.
Formula 1 partners YouTube for German Grand Prix
Formula 1 and YouTube have struck a new partnership to livestream the Eifel Grand Prix in Germany as a social media exclusive.
Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-Covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
Energy companies letting down customers on transparency and communication- survey
The majority of people want utility companies to do better in helping them manage energy consumption and be more transparent in how they measure usage, using new digital tools to provide a better, more meaningful experience for customers, according to new research.
Linear TV remains dominant form of television viewership in major economies
Despite declines in viewership and inroads from social media and video on demand, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to new research.
Media buyers expect ad spend bounce-back: Food and tech most optimistic
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
Global ad trends: Trusted media ‘delvers increased engagement during Covid-19’
Advertising campaigns viewed within a trusted editorial environment yielded significantly better results for attention and viewability than the industry standard, according to new research.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Auto Trader begins digital data push with Google’s ‘Looker’ platform
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Digital monopoly? Google, Facebook, Amazon and Apple hearing delayed
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
