Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Consumers are increasingly expecting companies to ‘step up’ as people are beginning to worry more about their finances than their health as the Coronavirus pandemic progresses across the world, according to a new global survey.
With consumers homebound, marketing budgets and ad performance are under the microscope, new data looks at how brands and advertisers are adapting to new TV viewing and response patterns under COVID-19 conditions.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Shutterstock has launched its footage library availability for mobile users on iOS and Android.
To help combat the spread of false information, search experience cloud company Yext is today announcing a collaboration with the State of New Jersey to deliver to its citizens accurate, up-to-date information about COVID-19 with a new online information hub.
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Google has announced it is skipping its traditional April Fools’ Day jokes and pranks across its platforms due to the coronavirus pandemic.
Business tech platform Domo has updated its free, interactive Coronavirus (COVID-19) Global Tracker with county-level infection statistics, stay-at-home orders and testing-by-state data.
Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
There has been a substantial increase in daytime TV viewing in the UK since social distancing measures came into force, according to new research.
As Google prepares to end third party cookies by 2022, research into senior marketers’ opinions of the move revealed some starkly contrasting results, with creatives far more positive than senior advertisers about the change.
More than 100 YouTube stars and celebrities have rallied together to create a video, urging their fans to “stay home” during the coronavirus outbreak.
