The much-awaited rollout to Android boosted audience reach and helped turn this into a more viable platform for brands. Audience numbers and profile are key for reaching the critical mass needed in PR and advertising campaigns. Clubhouse is growing fast and looking set to become a powerful channel for brands that have creative ideas that fit the format.
72% of the campaigns run on its platform in the UK throughout 2020 and 2021 to date targeted English-only audiences, according to new research.
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Verizon is in talks to sell its media group which includes AOL and Yahoo! as the internet pioneers once again find themselves with a new owner under private equity firm Apollo.
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Shutterstock has announced the launch of Shutterstock FLEX subscriptions, an all-inclusive, royalty-free plan to better help businesses create content.
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
London Marathon Events (LME) has launched a fresh look for the London Marathon and its newly developed website.
