Top 5 ecommerce tips: How can retailers make the most of gifting occasions this Spring?
With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019. Both Mother’s Day and Easter are key dates in the retail...Boots sponsors all GB women’s national football teams
MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland. The partnership is a first between all five FA women’s national teams and Boots will use football to...UK programmatic ads outperform direct buys for the first time
Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research. The latest Integral Ad Science (IAS)Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud...Hotels.com gives pets post-Brexit ‘Fakeations’
With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.
Hotels.com gives pets post-Brexit ‘Fakeations’
With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK. To avoid pet FOMO, Hotels.com has launched the...Young’s debuts hyper-targeted second screen TV ad campaign
Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands. The activity includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign...April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
Apple takes on Netflix and Amazon with blockbuster streaming service
Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.
Meme ban or creative protection? EU MEPs approve controversial online copyright law
The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.
Verizon Media partners Digital Catapult to offer brands next-gen content marketing
RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.
Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
Wochit partners UN for video news content
Predictive video creation platform, Wochit, has announced a new, long-term partnership with the United Nations and its video news wire service, UNifeed.
Move over millennials: The most influential demographic is ‘mass market women’
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
Nuance tool unites AI and human customer service
Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.
Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
Persado and Emarsys team up to offer AI-powered ad solutions
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.
Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
