80% of people would rather watch a live video than read a blog, and voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.
Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.
The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.
Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.
A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.
The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.
At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?
At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.
Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.
Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.
As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.
Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
