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NFL and Amazon ‘discussing exclusive Thursday night football contract’ – report

Mar 10, 2021 | Content marketing, Online video

The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).

Shutterstock launches “All The Best Artists” campaign to highlight diversity of talent

Mar 10, 2021 | Content marketing

Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.

75% of senior marketers say creativity is being restricted by their leadership teams

Mar 4, 2021 | Content marketing, Online advertising, Skills

The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.

7 in 10 Brits ‘prefer streaming services to broadcast TV’

Mar 4, 2021 | Content marketing, Online advertising, Online video

Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.

Renault launches two global campaigns to promote ZOE electric car

Mar 4, 2021 | Content marketing, Online video

Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.

Twitter unveils paid Super Follows: popular profiles can charge for tweets

Mar 2, 2021 | Content marketing, Online advertising, Social, Twitter marketing

Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.

Cool or creepy? MyHeritage offers deepfake tool to reanimate dead

Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation

Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.

Vanish highlights clothes waste with London Fashion Week photoshoot

Feb 24, 2021 | Content marketing, FMCG digital marketing

Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.

Facebook restores Australia news after government amends licensing law

Feb 23, 2021 | Australia and New Zealand, Content marketing, Regulation

Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.

Spotify to expand to 80 more markets worldwide

Feb 23, 2021 | Content marketing, Latin America, Online video

Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.

Interview with Joshua Schachter: the man who invented bookmarking and hashtags

Feb 22, 2021 | Content marketing, Social

Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.

Back to the future: Modern apps reimagined for the 1990s

Feb 19, 2021 | Content marketing, Marketing transformation

Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.

FTSE Media profit warnings soared to new record high in 2020

Feb 19, 2021 | Content marketing, UK

In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.

Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35

Feb 19, 2021 | Content marketing, Online advertising

Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.

Facebook blocks Australian users from viewing or sharing news in legal row

Feb 18, 2021 | Australia and New Zealand, Content marketing, Regulation

Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.

Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign

Feb 18, 2021 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video

Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.

News consumption and politics: Left leaning sites grew in popularity in US swing states during election

Feb 18, 2021 | Content marketing

Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election, new data can reveal.

Berocca first to use ‘actionable audio ad’ on live radio via Alexa

Feb 16, 2021 | Content marketing, FMCG digital marketing, Healthcare, Online advertising

Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.

Weetabix sparks social media storm with Baked Beans mashup

Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals

Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.

giffgaff and Global create Britain’s least lonely hour with the launch of ‘Have a Proper Chat’

Feb 16, 2021 | Content marketing

giffgaff, the mobile network run by you, and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.

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