As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
NatWest and Getty Images have launched a new campaign to improve the way female entrepreneurs and business leaders are represented in media and advertising. The partnership sees the creation of a new gallery of images on gettyimages.com, featuring 15 female entrepreneurs, illustrating the diversity of female-led businesses in the UK.
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
TikTok is launching a new app on Google and other Android TVs – bringing TikTok’s trending content onto millions of TV screens across the UK.
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
