Jul 3, 2014 | Content marketing, Social media, Twitter marketing
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter. PA will use the Twitter dashboard in its newsroom and several other departments. After the Dutch ANP, which has been using...
Jun 30, 2014 | Content marketing, Mobile
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research. The data, from app marketing technology firm Fiksu measured the aggregate daily download...
Jun 26, 2014 | Content marketing, UK
Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom. Ofcom’s annual News Consumption study indicates 41% of the population use the net to...
Jun 23, 2014 | Content marketing, E-commerce and E-retailing
Music tracks streamed online will be counted as part of the Official Singles Chart in the UK from next month under changes backed by the music industry, to reflect the growing popularity of online streaming over downloads and physical CD sales. Songs played on...
Jun 18, 2014 | Content marketing, E-commerce and E-retailing, Online video, Regulation
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute. The move could mean music videos by high-profile artists such as Adele and Arctic Monkeys could be...
Jun 16, 2014 | Content marketing, Online advertising
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact...
Jun 16, 2014 | Content marketing, Mobile, Online advertising
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app...
Jun 6, 2014 | Content marketing, Social media, Twitter marketing
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers. Namo Media is a specialist in “native ad” content that integrates with the site where the ads are being viewed. It offers adaptive...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 23, 2014 | Content marketing, Facebook marketing, Mobile, Social media
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. View image As the user...
May 22, 2014 | Content marketing, Online advertising
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond. Yahoo Stream Ads are marked as ads, but seamlessly integrated with the content of a page, and are...
May 21, 2014 | Content marketing, Social media, Twitter marketing
Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. Technology blog Recode reports that Twitter is “considering a deal” to buy the...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | Content marketing, Online video, USA
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. The research, from Sandvine, also found that file-sharing...
May 13, 2014 | Content marketing, Online advertising
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. Firefox displays nine boxes or “tiles” showing screenshots of the websites visited most often by the...
May 12, 2014 | Content marketing, Regulation, UK
In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action. BT, Sky, TalkTalk and Virgin Media will send “educational” letters to...
May 9, 2014 | Content marketing
One-quarter of Spotify tracks are skipped in first five seconds, according to new research. The study, carried out via music analysis company The Echo Nest, looked at billions of plays from millions of unique listeners worldwide. The graphs show that nearly...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
