May 6, 2014 | Content marketing, Online advertising, Online video
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres. The shows will span topics from family and comedy to business and technology,...
Apr 29, 2014 | Content marketing, Mobile, Online video, Social media, Viral and buyrals
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for...
Apr 25, 2014 | Content marketing
In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service. The deal will see Amazon offer its subscribers past seasons of the premium cable’s originals like “The Sopranos” and “The Wire.”...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 23, 2014 | Content marketing, CPG
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report. The study, from MyNewsDesk, found that the UK is falling behind the rest of the world...
Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 8, 2014 | Content marketing, Online video
Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars. The online giant aims to schedule 10-episode, half-hour comedies with per-episode...
Apr 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, USA
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. The food platform features a raft of original video content, editorial features, articles, how-to guides, recipes and events....
Apr 7, 2014 | Content marketing, Online advertising
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru. This agreement will see ACHICA use the Sailthru...
Apr 3, 2014 | Content marketing, Online video, UK
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection. Under the scheme, users will also be able to redownload...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 28, 2014 | Content marketing
Google has launched a browser version of its music manager, meaning that users can now upload songs to the cloud player without needing to download any software. The new beta test ‘Google Play Music for Chrome’ lets users upload songs and even monitor folders for...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 7, 2014 | Content marketing, Online advertising
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process. Echo Nest powers web radio, recommendations, and playlists for a large number of media firms, including some...
Mar 7, 2014 | Content marketing
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014. Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage, including the FIFA World Cup 2014, and will also provide exclusive behind the...
