Top 6 SEO trends- What factors boost rankings in Google searches?
Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research. The study, from Searchmetrics, examined factors that correlate with ranking highly in...Huffington Post launches first African edition
Continuing its international expansion, The Huffington Post has launched its first African edition. The new publication, called ‘Al Huffington Post Maghreb’ launched on To June 25th in Tunis. The move follows a partnership between The Huffington Post Media Group and...MTV runs ‘cheeky’ ads on Snapchat to promote Geordie Shore
MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show ‘Geordie Shore’. The campaign will see MTV send out exclusive photographs and videos from its own ‘Geordie Shore’ Snapchat...The most wanted brands in email marketing: Dorothy Perkins, Sainsbury’s and Match saved from spam folder
New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and Match.com. The research, from Return Path, forms the industry’s first comprehensive study of consumers’ This Is...Top 4 digital marketing trends for 2013 (infographic)
Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway. The illustration below shows that content marketing, mobile marketing, social media and...Cannes Lions: Lou Reed discusses creativity and advertising (video)
Grey Group brought rock legend Lou Reed to Cannes Lions and spoke to him after the Festival at a press conference to get his take on creativity and advertising. Source: http://www.canneslions.com/Are newspaper paywalls starting to payoff?
Consumers are increasingly paying for online news, although the majority of web users are choosing not, according to a new study. The Reuters Institute Digital News Report quizzed online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan and...Major UK retailers ‘failing to optimise email marketing for mobile ‘
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report. The study, from email marketing firm dotMailer, called Hitting the Mark: Email Intelligence Report...Cannes Lions 2013- Jack Black on adapting content to a small screen (video)
Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man. Source:...Apple debuts ad-funded music streaming- new channel for marketers
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...Half global population ‘will be web connected by 2017’ (video)
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...Mobile news usability study: Guardian tops list
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer. The mobile news study assessed the mobile websites and apps of 12 of the UK’s top news publishers, with The Guardian...Apple to launch ad-funded iRadio next week?
Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora. The Financial Times reports that Apple are keen to get the...UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data. The research, from The Direct Marketing Association (DMA) reveals a 46% surge in sent emails while...Digital magazines on the rise: Half of Brits now reading ‘zines on screens
More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk. The digital magazine platform commissioned OnePoll to survey 2,000 consumers nationwide, and also found that almost 1 in 5...Google Play to overtake Apple App Store ‘in next few months’
Google is poised to overtake Apple’s App Store as the most popular app platform in the world, according to new reports. The Financial Times reports that Apple said 50 billion apps had been downloaded for its iPhone, iPod touch and iPad, with more than 850,000...Yahoo’s Hulu bid reported at ‘$600m – $800m’
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues. The Wall Street Journal-owned technology blog All Things D reports that Yahoo has made several offers with different...Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
