Royal Opera House reopens doors with diverse Sky Arts campaign
Covent Garden’s world-famous Royal Opera House (ROH) has unveiled a bold and diverse TV campaign in partnership with Sky Media.
‘Idea Pins’ take on TikTok
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Digital ad spend boosted by audio
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Campaign of the week: McDonalds transcends borders to reunite families for Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netflix viewer numbers falter as lockdown boost wanes
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
Checkatrade explores Roman roots with Tony Robinson in new campaign
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Samba TV partners PubMatic for programmatic TV ads
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
Tesco aims to shift mobile network peceptions with new campaign
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Product detection in videos with buy-now option
YouTube is testing AI tools in the USA that automatically detect products used in videos. This opens-up new opportunities for advertisers and could turn all streaming content into shoppable media. Initially, products appear as related links between recommended videos – but that’s just the start.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
NFL and Amazon ‘discussing exclusive Thursday night football contract’ – report
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
7 in 10 Brits ‘prefer streaming services to broadcast TV’
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault launches two global campaigns to promote ZOE electric car
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Spotify to expand to 80 more markets worldwide
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
