Jul 18, 2017 | Content marketing, E-commerce and E-retailing, Online video
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017. Netflix’s subscriber numbers grew by 5.2 million in the three months ended June...
Jul 14, 2017 | Australia and New Zealand, Online advertising, Online video, Viral and buyrals
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below… The Alice In Wonderland-inspired film features Hollywood stars Cuba Gooding Jr...
Jul 12, 2017 | Online video, Viral and buyrals
Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats. Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five...
Jul 10, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Supporting its iPhone 7, the...
Jun 30, 2017 | Content marketing, Online video
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research. The study, from Carphone Warehouse, also reveals 72% of phone owners in the UK use...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 28, 2017 | Online advertising, Online video
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world. The Lumiere Theatre played host to this year’s Cannes Debate, featuring...
Jun 26, 2017 | Online video
Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights… Day 5 Day five at Cannes was Lions Entertainment, bringing with it a flock of celebrity names, discussing their careers, the...
Jun 23, 2017 | Online advertising, Online video
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival. The ad featured a grotesque depiction of how a human body would need to be formed in order to best withstand a car accident. It was created...
Jun 22, 2017 | France, Online advertising, Online video
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
Jun 22, 2017 | Content marketing, Online video, Viral and buyrals
Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year. The “Did You Mean MailChimp?” campaign reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp,...
Jun 21, 2017 | Online advertising, Online video
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV. GoCompare’s core product is car...
Jun 20, 2017 | Online advertising, Online video
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival is currently...
Jun 19, 2017 | Online advertising, Online video
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights. BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
Jun 16, 2017 | Mobile, Online video
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Research by MediaCom showed that a third (33%) of...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 6, 2017 | Online video
Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks. Shell will launch a real-time YouTube summer campaign to build brand awareness for the Fuel Rewards programme, a loyalty program that...
Jun 1, 2017 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. Unlike Pepsi’s neutral approach, the beer-maker used its latest video ad to tackle some...
