River Island backs #explainepilepsy campaign
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. The #explainepilepsy hashtag, launched by Young Epilepsy and Epilepsy...Video viral of the week: Santander VR wedding stunt
Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill. A viral film, entitled ‘Love Virtually,’ captured the tear-jerking moment when Robin King produced a diamond ring,...Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research. To mark Streaming Day on Saturday 20th May, Roku reveals key insights into the nation’s...#IsItokforGuys: Lynx search ads tackle male stereotypes
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...Kevin Costner catches French high speed rail in new TGV ad
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. The ad follows the firm’s Client Relationship Manager mission to Hollywood to...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...Online retail trends: Click and collect starts to pay off
More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov....Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Max Reach has already been made available to US brands, with the tool allowing advertisers to reserve space...Online video trends: 50% of sports fans watching matches on the internet
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index. With a huge range of complimentary sports collateral available online, including news, video and live updates, there’s now over 50% of...Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...Digital video ads: Brands demand more options
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from...Distraction-on-Demand: Look who’s watching video at work
On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research. We have witnessed an evolution in the way people view video. One of the key changes has been the ability to access and view video anywhere...Channel 4 scares web viewers with personalised Alien ad
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
