Mar 8, 2017 | Mobile, Online video, Social media, Viral and buyrals
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...
Mar 6, 2017 | Mobile, Online advertising, Online video
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for...
Mar 2, 2017 | E-commerce and E-retailing, Online video
YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels. The service, called YouTube TV, will cost $35 a month for six accounts. More than 40 networks including Walt Disney...
Feb 24, 2017 | Online advertising, Online video, Viral and buyrals
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. • Collectively, the nine trailers are all...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Mobile, Online advertising, Online video
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research. The global piece of research from AOL is released just ahead of Mobile World Congress 2017, was conducted in seven markets...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 20, 2017 | Online advertising, Online video, Viral and buyrals
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”. Advertisements that are shorter than 30 seconds,...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 9, 2017 | Online advertising, Online video, Viral and buyrals
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 25, 2017 | Facebook marketing, Online advertising, Online video, Viral and buyrals
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. In footage uploaded to Facebook on Tuesday,...
Jan 24, 2017 | Online video
YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis. The feature has been tested since May 2015, and the new addition is only available in Canada, which has proved to be a...
Jan 20, 2017 | Online advertising, Online video, Viral and buyrals
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’. Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘steop-change’. Dubbed #FoodDancing, the TV...
