TikTok launches TV app on Google TV and Android devices across Europe
TikTok is launching a new app on Google and other Android TVs – bringing TikTok’s trending content onto millions of TV screens across the UK.
Eight in ten UK consumers want ad-supported streaming content
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
41% of advertisers say lack of understanding is key barrier to CTV
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
VAMP launches digital talent agency for black content creators in the UK
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Global ad spend doubles as brands shift budgets to social
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Three to sponsor ‘Gogglebox’ in major new partnership
Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.
P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Top global Christmas ads: Coca-Cola most emotionally engaging
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
YouTube trends: What the UK watched in 2020
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas
Film maker Warner Bros has announced that all its 2021 movie releases, including Dune and Matrix 4, will available to stream instantly in the US the same day as their cinema release.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
