Jan 19, 2017 | Online advertising, Online video, Viral and buyrals
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views and percentage of...
Jan 17, 2017 | Online video
HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more. The platform is launching with more than 300 experts in 12 different countries, across 4...
Jan 16, 2017 | Content marketing, Online advertising, Online video
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams. The tool, dubbed ‘Super Chat’, lets anyone watching a live-stream on YouTube buy a highlighted message that will make their...
Jan 16, 2017 | Online advertising, Online video, Viral and buyrals
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees. College GameDay (branded as ESPN College...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 5, 2017 | Online advertising, Online video, Viral and buyrals
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa...
Jan 3, 2017 | Online advertising, Online video
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research. The findings form part of a a multi-year data and research partnership between GroupM parent WPP and Spotify. It...
Dec 21, 2016 | Facebook marketing, Online advertising, Online video, Social media
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. 2016 was the year live streaming via Facebook Live really kicked off....
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Online advertising, Online video
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars. The two-year deal with the Premier League club will see Deezer become its official music partner. As part of the agreement Deezer will collaborate with the...
Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 14, 2016 | Content marketing, Mobile, Online video
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 9, 2016 | Online advertising, Online video, Viral and buyrals
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’. The ad kicks off with Ronnie playing in a match against England...
Dec 9, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End...
Dec 9, 2016 | Content marketing, Online video, Viral and buyrals
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist. The ad features actor and rapper, Ice-T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, showing how matchy...
Dec 9, 2016 | Online video
Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays. The advert shines a spotlight on how hard small businesses have to work over the holiday season, and launches...
Dec 8, 2016 | Online video
YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge. Since 2012, the Google-owned video sharing site has released and annual “YouTube Rewind” video, featuring the stars behind some of the year’s biggest memes....
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
