Dec 7, 2016 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim...
Dec 7, 2016 | Content marketing, Online video, Regulation
YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content. The vLogger, whose real name is Felix...
Dec 7, 2016 | Mobile, Online advertising, Online video, Social media
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today released its annual digital and media...
Dec 6, 2016 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. The YouTube leaderboard, from Google,...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 23, 2016 | Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn...
Nov 23, 2016 | Facebook marketing, Mobile, Online video, Social media
Instagram has revamped its video features with a Periscope-style live broadcast option. Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter’s live-streaming app Periscope, Instagram has released a new feature that allows its users...
Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 22, 2016 | Online video
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service....
Nov 21, 2016 | Online advertising, Online video, Viral and buyrals
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… The ad explores the shattering idea of Santa having dementia and forgetting to deliver all of his...
Nov 18, 2016 | Online video
Amazon has premiered the first episode of ‘The Grand Tour’, the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze. The new motoring show from Jeremy Clarkson, James May and Richard Hammond has...
Nov 18, 2016 | Online video
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research. The results, from ad tech firm RealEyes, are based on facial recognition technology which measured people’s...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 16, 2016 | Online video, Viral and buyrals
Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season. The new campaign appropriately titled, “Keep Them Busy,” reminds cat owners to keep their felines occupied and treat them this...
Nov 16, 2016 | Online advertising, Online video, Viral and buyrals
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. The annual poll from parenting site ChannelMum.com found over a third more mums rated the ad as their favourite than previous...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
