Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 24, 2016 | Content marketing, Online advertising, Online video
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. The study, from Yahoo and Enders Analysis, was released at Mobile World Congress, indicating that native ads will account for 52% of...
Feb 19, 2016 | Online video, Social media, Twitter marketing, WhatsApp
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research. The research, conducted by GlobalWebIndex on the social media landscape, shows it maybe a little too late for Twitter to spread their...
Feb 16, 2016 | Content marketing, Online video, Social media
BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only. Programmes and other content such as animations and short films will now be available via the channel’s website and the BBC iPlayer. Shows will also be broadcast on...
Feb 12, 2016 | Content marketing, Online advertising, Online video
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research. The latest report from ALF Insight also found that there will be heavy investment in CRM (70% of marketers), CMS (69%)...
Feb 12, 2016 | Online video
Yahoo has stuck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content. Under the deal, Yahoo will offer global access to video on demand (VOD) PGA TOUR content, including access to...
Feb 11, 2016 | Mobile, Online video
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the box, according to new research. The in-depth study from the Internet Advertising Bureau UK (IAB) exposes two key myths...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 5, 2016 | Content marketing, Online video
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content. The YouTube Red content will debut in the US, the only country where service has launched so far. Fans elsewhere in the world...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Feb 2, 2016 | Content marketing, Online video, Regulation, Viral and buyrals
The team behind one of YouTube’s biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans. The Fine Brothers’ videos show people responding to online clips, depicting groups like teens, children, the elderly and...
Feb 2, 2016 | Mobile, Online advertising, Online video
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months. Alphabet’s share price rose almost 5% in after-hours trading following...
Feb 2, 2016 | Online video
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform. The search giant added that it recently rolled out donation cards to US YouTube video creators. All...
Feb 1, 2016 | Facebook marketing, Mobile, Online advertising, Online video
A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. The latest financial results for the company indicate that mobile ads now account for four-fifths of advertising revenue for the social network. Total...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 27, 2016 | Mobile, Online video
Children are spending more time online than they are watching TV, according to a new report. An annual survey by research agency Childwise suggested young people now use the internet for three hours a day on average, compared with just 2.1 hours sitting in front of...
Jan 26, 2016 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below… The new ads mark its first under a new agency, switching...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 15, 2016 | Content marketing, Online video
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators. PewDiePie says he’s put together an “Avengers-like talent squad” of some of the most popular video stars to...
