Oct 29, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week...
Oct 23, 2015 | Facebook marketing, Online video, Social media
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles. Introducing Boomerang from Instagram from Instagram on Vimeo. The app loops together 5 burst photos, playing them back and then immediately...
Oct 23, 2015 | E-commerce and E-retailing, Online video
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify. ‘Red’ will offer ad-free videos for a monthly cost of $9.99, and will give users unlimited music streaming, new original series and movies from top YouTubers like...
Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Oct 21, 2015 | Online video, USA
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service. The study, from Global Web Index, looks at the service’s competition in its prime market of the USA, as...
Oct 20, 2015 | Online video, Viral and buyrals
With ‘Back to the Future Day’ almost upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below… October 21, 2015 marks the day that Marty McFly time travelled...
Oct 19, 2015 | Online video, Viral and buyrals
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents. The toy manufacturer Mattel has created a yearlong ad campaign aimed at young parent, launched with the “Imagine the...
Oct 15, 2015 | Facebook marketing, Online video, Social media
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos. The feature appears on both the web and app versions of its service, and aims to make it easier for users to...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. The prestigious pan-European Lovie Awards – sister awards to the global Webbys – recognises online excellence. VICE...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the London-based firm’s continuing investment in the Asia Pacific region, following the...
Oct 14, 2015 | Mobile, Online video
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures. The report, from Millward Brown titled AdReaction: Video Creative in a Digital World examines video use and creative response across...
Oct 13, 2015 | Online video, Social media
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode. The broadcaster is working with Twenty Twenty Productions, a Warner Bros. Television Production UK Ltd Company that produces First...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Sep 30, 2015 | Online advertising, Online video
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches. Marketers will be able to buy ads to run during product-focused videos, such as a review of a professional camera or someone talking about new...
Sep 30, 2015 | Email marketing, Online advertising, Online video, Search engine marketing
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Advertisers can upload email lists manually or...
Sep 28, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. The move, announced at the start of industry event Advertising Week, marks Facebook’s...
Sep 25, 2015 | Online video
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report. Android Police spotted the most recent update to the Android app uses a curious ‘YouTube Red’ name for the subscription service. The new...
Sep 24, 2015 | Online advertising, Online video, Regulation
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research. A group of European researchers behind the study carried out an experiment in which they...
Sep 22, 2015 | Online advertising, Online video, Viral and buyrals
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll. The poll, commissioned by industry publication Marketing, was published to commemorate the 60th...
Sep 22, 2015 | E-commerce and E-retailing, Online video
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’. The new service, which could launch in 2016, will not affect agreements with other...
