Sep 18, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads, the...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 16, 2015 | Online video
Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data. A new study from 1010data’s Ecom Insights panel tracked millions of online...
Sep 14, 2015 | Online advertising, Online video
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…...
Sep 11, 2015 | Online advertising, Online video, Social media, Viral and buyrals
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. The 2 minute video, which you can watch below, shows Chris Robshaw, Mike Brown and Courtney Lawes striding across England as the nation...
Sep 9, 2015 | Online advertising, Online video, Regulation
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock plus users from skipping YouTube ads. You have never known terror until you experience the moment when you realize AdBlock no longer works on YouTube.—...
Sep 8, 2015 | Online video, Regulation
YouTubers on a popular YouTube channel recieved hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed. Video bloggers were paid up to $30,000 (£20,000) to endorse the Xbox One as part of a “deceptive” ad campaign...
Sep 7, 2015 | Online video
YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers. Brands including Unilever and Kellogg’s have voiced concerns that YouTube is not being transparent enough when it...
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Sep 3, 2015 | Online video
Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”. The new tool lets users download films and TV shows so that they can be watched without using an internet connection, helpful on commutes or...
Sep 2, 2015 | E-commerce and E-retailing, Online video
Apple is reportedly set to rival Netflix and Amazon with its own TV shows made exclusively for its upcoming Apple TV. According to a new report from Variety, Apple has discussed investing in original series. The publication cited a person familiar with the matter, who...
Sep 1, 2015 | E-commerce and E-retailing, Online video
In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising roster of exclusive...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 24, 2015 | Online video, Search engine marketing
Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research. According to a report in Digiday, the Google ads are only running as a limited test right now, but it likely...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology. Adobe, the creators of Flash, has backed the move and provides support for HTML5, which unlike Flash is...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months. The guidelines covers sponsorship, product placement, ‘advertorial’ vlogs, vloggers...
Aug 5, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below. The track was originally sung by DJ Jazzy Jeff and Will Smith in the guise of the The Fresh...
