Oct 1, 2014 | Online video, Social media
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research. For the first time Nielsen and Keller Fay have combined data that shows which TV dramas are the most productive /...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
Sep 30, 2014 | Online advertising, Online video
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange. The Dailymotion Exchange (DMX) is a new private video marketplace dedicated to the automated purchasing of advertising space on...
Sep 29, 2014 | CPG, Online advertising, Online video
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 23, 2014 | Content marketing, Online video
This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive...
Sep 22, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online video
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. The post on the NASA site explains that P&G is seeking “a new way to produce...
Sep 18, 2014 | Online advertising, Online video
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research. The study, from Adap.tv’s fifth-annual 2014 US Video State of Industry report, quizzed more than 350 media...
Sep 16, 2014 | Online advertising, Online video
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research. The study, from Brightcove, questioned...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 15, 2014 | Online video
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research. The...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 11, 2014 | Online advertising, Online video, Social media
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. The ‘Adblocking Goes Mainstream’ report, from PageFair and Adobe, said the number of people who utilised this...
Sep 11, 2014 | Online video
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal. The deal, which was announced on 1st May this year, was closed this morning after receiving...
Sep 10, 2014 | Online advertising, Online video
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video...
Sep 5, 2014 | Online video
Amazon’s Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV. Watch this (somewhat bizare) promo video for...
Sep 3, 2014 | Australia and New Zealand, Online video, Viral and buyrals
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below… The digital out-of-home (DOOH) campaign ran as part of a multi-media promotion to...
Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Aug 27, 2014 | Content marketing, CPG, Online video
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. The brand is using content created by selected uploaders from...
