Aug 26, 2014 | E-commerce and E-retailing, Marketing through gaming, Online video, Social media
Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Twitch has earned the reputation for becoming the ‘YouTube of...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 21, 2014 | Mobile, Online video, Social media, Twitter marketing
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Previously Vine users had to tap and hold on the screen for...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 21, 2014 | Online video, Regulation, Social media
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Online video, Social media, Viral and buyrals
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 15, 2014 | Online video, Regulation, UK
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns. The IAB UK is likely to follow the lead of its...
Aug 14, 2014 | Online advertising, Online video, Social media, Twitter marketing
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: The new format will be similar to most popular ad product, Promoted...
Aug 12, 2014 | Online video, Search engine marketing, Viral and buyrals
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research. When a video gets posted online, there’s no telling whose hands it can fall into or how...
Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Aug 7, 2014 | CPG, Online advertising, Online video
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. The FMCG giant...
Aug 5, 2014 | Content marketing, Online video, Social media
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. The campaign has now entered the final stages and the hourly countdown on the...
Aug 4, 2014 | Online advertising, Online video
Almost all online video advertisers in the UK are buying their ads in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research. The study, from Videology, also suggests that screen-agnosticism for...
Jul 17, 2014 | Online advertising, Online video, Search engine marketing
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry...
Jul 17, 2014 | Facebook marketing, Mobile, Online video
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers. Under the new scheme, Facebook will use Nielsen demographics data about its users who...
Jul 16, 2014 | Content marketing, Online video, Social media
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon. Simon’s Cat first first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a...
Jul 16, 2014 | Content marketing, Online video
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report. Reuters reports that executives from YouTube have been in Hollywood for around two months, gauging the “kinds of support” they would be able to tap into. YouTube is...
