Video viral of the week: Coca-Cola flies flag with user content at World Cup
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Best times to post on Facebook: ‘After hours’ gets most clicks There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But...YouTube blocks indie artists in music subscription row
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute. The move could mean music videos by high-profile artists such as Adele and Arctic Monkeys could be...Coca-Cola discusses real-time challenge for brands
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...Cannes Lions Day One: Patrick Stewart talks digital
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with...Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...Google to launch premium programmatic video exchange
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV...Video viral of the Week: Dove defies dad stereotypes with Father’s Day campaign
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below.. The touching commercial,...How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...Mobile ad spend soars 109% as video rises 65% during 2014
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research. The findings, based on Turn’s Advertising Intelligence Index, also indicates that...Online Video Trends in Germany: PC and Mobile
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
