May 21, 2014 | Online video, Social media, Twitter marketing
Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks. The service lets advertisers identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are...
May 21, 2014 | Online video, USA
As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits. Key findings: • Only 14%...
May 21, 2014 | Online video, UK
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous. The emotive campaign encourages Britons to thank people who have made a difference to...
May 20, 2014 | Marketing through gaming, Online video
Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. US-based Twitch lets users stream live gameplay videos from desktop computers, as well as Microsoft Xbox One and Sony’s PlayStation 4,...
May 19, 2014 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online video, Peru, USA
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn). DirecTV was recently listed as the second largest media owner in the world (behind Google) and the deal...
May 19, 2014 | Online video
Amazon is premiering three of its first-ever original kids’ series in the UK exclusively on Prime Instant Video, as the online retail giant expands further into content production. View a trailer for Tumbleleaf below: The first six episodes of each show will...
May 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the ‘Way Kids See It’ film features children...
May 16, 2014 | Marketing through gaming, Online video, UK
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. Aardman is looking to inspire...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | Content marketing, Online video, USA
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. The research, from Sandvine, also found that file-sharing...
May 14, 2014 | Online video
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial. The...
May 13, 2014 | Online video, Viral and buyrals
Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show...
May 12, 2014 | Latin America, Mobile, Online video
The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV. Games run from late afternoon...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 7, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here: Launched back in 2004, the campaign was set up to promote...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
May 6, 2014 | Content marketing, Online advertising, Online video
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres. The shows will span topics from family and comedy to business and technology,...
May 2, 2014 | Online video
Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. See why it’s our video viral of the week below… The Most...
Apr 29, 2014 | Content marketing, Mobile, Online video, Social media, Viral and buyrals
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for...
Apr 28, 2014 | Online advertising, Online video
AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone. The deal will include content from AOL’s new ‘On’ video platform, which launched in March. Branded...
