Apr 3, 2014 | Content marketing, Online video, UK
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection. Under the scheme, users will also be able to redownload...
Apr 2, 2014 | France, Online video, Social media, Twitter marketing
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. The deals see Twitter snap up Parisian firm Mesagraph and the London-based SecondSync. Details...
Apr 2, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns. Integral Ad Science will now power viewability...
Apr 2, 2014 | Online video, Viral and buyrals
This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as a result. See why it’s...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2014 | Online advertising, Online video, USA
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. The $500m acquisition gives Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing...
Apr 1, 2014 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research. The study, from the Council for Research Excellence (CRE) found...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 28, 2014 | Online video, Regulation, Social media, Twitter marketing
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria. The move comes a day after a court ordered the suspension of a ban on Twitter and comes as the...
Mar 27, 2014 | Online advertising, Online video
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data. Watch this video from Microsoft explaining how the new platform works below: The Microsoft...
Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 25, 2014 | Online advertising, Online video, Viral and buyrals
This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below… Unlike many charity...
Mar 24, 2014 | CPG, FMCG digital marketing food and beverages, Online video
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below… As part of its ‘Unbelievable’ campaign, the drinks brand...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 20, 2014 | Mobile, Online video
Google has launched its £30 Chromecast TV dongle iacross Europe and Canada this week, taking on the likes of Apple TV, Roku and Sky’s Now TV. The additional 11 Chromecast markets are: Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden...
Mar 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, UK
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to...
Mar 18, 2014 | Mobile, Online video, UK
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research....
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
