• How we help
    • All teams
    • Helping CEOs & leadership teams
    • Helping CMOs & marketing leaders
    • Helping marketing directors & teams
    • Helping learning & development teams
    • Helping start-ups and investors
    • Helping internal communications & HR teams
  • About
    • All topics
    • Transforming government
    • Transforming industry
    • Transforming education
    • Senior team
    • Press centre
    • Social responsibility grants
    • Publishing team
    • Careers
    • Office locations
    • Support for suppliers
    • Contact us
  • Solutions
    • Overview of solutions
    • Covid solutions
    • Marketing transformation
    • Digital transformation
    • Digital marketing roadmaps
    • Ecommerce sales strategy
    • Marketing leadership workshops
    • Digital marketing audits
    • Marketing audits
    • Newsletters & email briefings
    • In-company conferences & events
    • Elearning design & build studio
  • Training
    • Most popular courses
      • Leadership, strategy & transformation
      • Customer journey & marketing ecosystem
      • Insight & behaviour
      • Digital media planning & buying
      • Digital marketing analytics, metrics & KPIs
      • Executive coaching
    • Covid solutions
      • Content strategy & content marketing
      • Digital advertising & creative
      • Web experience & UX design
      • Search: strategy, SEO and paid
      • Relationship marketing & loyalty
      • Social media content & advertising
    • Ecommerce strategy & operations
      • Introduction to digital marketing
      • Social media engagement, conversion mgt
      • Test & learn plans
      • Digital marketing regulation, brand safety
      • Elearning design & build studio
  • Sectors
    • Examples of specialisms
    • Automotive
    • Business to business services
    • CPG / FMCG
    • Financial services
    • Hotels and hospitality
    • Pharmaceutical and healthcare
    • Sports brands and clubs
    • Government
    • Charities & NGOs
    • Industry associations
    • Education
    • Media & publishing
  • News
    • Today’s news
    • Case Studies
    • Ads
    • Content
    • Social
    • Transformation
    • Ecommerce
    • Regulation
    • Industries
    • Countries
  • Team
    • Meet the senior team
    • Danny Meadows-Klue
    • Peter Mazurkiewicz
    • Gavin Sinden
    • Ros Walker
    • Viv Cole
    • Tim Faircliff
    • Jo Hyder
    • Phil Jarratt
    • Puay Chin Tan
    • Kevin Madden
    • Piers Russell-Cobb
    • Gail Sinden
    • Beverly Barker
  • Help
    • All topics
    • Contact us
    • Client support
    • Office locations
    • Careers
    • Press centre
    • Research partners
    • Accessibility statement
    • Support for suppliers
    • Brand centre
  • Ads
    • Paid search
    • Programmatic
    • Ad tech
  • Content
    • Content marketing
    • Viral and buyrals
    • Online video
    • SEO
    • Gaming
  • Social
    • Social media
    • Facebook
    • Instagram
    • Twitter
    • WhatsApp
  • Transformation
    • Artificial intelligence
    • AR
    • Mobile
    • IoT
    • Lessons of lockdown
    • Digital platforms update
    • Skills
  • Ecommerce
  • Regulation
  • Industries
    • CPG
    • Clothing
    • Healthcare
    • Motoring
  • Countries
    • UK
    • USA
    • China
    • Russia
    • India
  • Case studies
  • Today’s news
  • Ads
  • Content
  • Social
  • Ecommerce
  • Regulation
  • Transformation
  • Countries
  • Case Studies

Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’

Sep 8, 2020 | Content marketing, Online video

Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.

Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign

Sep 7, 2020 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals

Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.

Zoom profits double as lockdown boosts “future of working anywhere”

Sep 2, 2020 | Marketing transformation, Online video, Skills

Zoom saw revenues skyrocket as businesses pivoted to remote workshops and live online learning as well remote meetings. These will continue post-covid as companies settle into a new way of working.

Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration

Sep 2, 2020 | Content marketing, CPG, FMCG digital marketing, Online advertising, Online video, Viral and buyrals

One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.

YouTube trends: choice of music can ‘make or break a video’

Sep 2, 2020 | Content marketing, Online advertising, Online video

Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.

Government paid influencers to promote Covid-19 track and trace

Sep 1, 2020 | Content marketing, Instagram, Online advertising, Online video, UK, Viral and buyrals

The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.

Takumi launches influencer marketing division

Sep 1, 2020 | Ad tech, Content marketing, Instagram, Online advertising, Online video, Social, Viral and buyrals

Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.

Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland

Aug 28, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video

Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.

Insurtech firm Digital Risks rebrands as Superscript

Aug 27, 2020 | Content marketing, Online advertising, Online video

British business insurance challenger Digital Risks has rebranded to Superscript as it continues its ambitions to become a global leader in insurance for SMEs.

Tour de France launches ‘global stadium’ for virtual viewing

Aug 27, 2020 | Content marketing, Online video

The Tour de France has launched a new technology platform in partnership with NTT and ASO. to let fans watch the race from their homes in a unique way and be part of a ‘global stadium’ experience.

eMusic and 7digital partner to launch virtual concert platform

Aug 27, 2020 | Content marketing, E-commerce and E-retailing, Online video

Digital music firm eMusic has launched eMusicLive, a platform for the live music industry to stage virtual concerts.

Channel Mum Talent seeks new influencers as lockdown boosts viewers

Aug 26, 2020 | Content marketing, Online advertising, Online video, Social, UK

Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.

ITV launches ad data partnership with Infosum

Aug 26, 2020 | Ad tech, Content marketing, Online advertising, Online video, UK

ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.

Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt

Aug 25, 2020 | Content marketing, CPG, Marketing through gaming, Mobile, Online advertising, Online video

Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.

Connected TV viewing booms (but fraud follows)

Aug 21, 2020 | Content marketing, Online video

The growing connected TV ecosystem is the most targeted environment for fraudsters, according to new research looking into the new sector that merges traditional TV with digital marketing.

Production in a pandemic: Weetabix creates two ads during lockdown

Aug 19, 2020 | Ad tech, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video

Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.

Has ad blocking peaked? Fewer people annoyed by ads

Aug 19, 2020 | Ad tech, Online advertising, Online video

Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.

Amazon launches text banner for Fire TV to help sight impaired users

Aug 19, 2020 | Online video

Amazon has announced Text Banner for Fire TV, a new assistive technology designed for customers with a narrow field of vision, including eye conditions like macular degeneration, glaucoma, and retinitis pigmentosa.

Innocent gets Blue with Duncan James and Lee Ryan in new ad

Aug 17, 2020 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Online advertising, Online video, Social media

Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.

IAS and Channel Factory launch new ad tool for YouTube brand safety

Aug 17, 2020 | Ad tech, Content marketing, Online advertising, Online video

Integral Ad Science and Channel Factory have launched Channel Science – the first YouTube product for brand safety and optimisation.

Page 6 of 77« First«...45678...203040...»Last »

Latest news

  • Seasonal marketing campaign tips
  • How to create seasonal marketing campaigns online
  • Seasonal marketing campaigns. How to build your team’s skills…

Trending topics

Apple CSR adidas BBC Cannes Android according to new research. Amazon Christmas charity Africa CRM analytics blogging Coronavirus agencies comScore brands audio and this all stems from their demand for the truth chri AR consumer insight adtech Agency adobe adspend Asia Pacific Clothing apps Australia croatia ai advertising Brazil adt con automotive China content adv CX broadband Alibaba christmas. video

All topics

Previous editions

Home
Strategy solutions
Training
Sectors

Team
News
About us
Help centre

Hello@DigitalStrategyConsulting.com
+44 20 7244 9661
Digital-Strategy-Consulting
@DigiAcademy

© Digital Strategy Consulting Ltd 2000 – 2024

It’s cookie time! We use cookies to improve this website and your overall experience. You can accept them or choose other options… Accept all cookies Reject all cookiesCookie settings
Privacy & Cookies Policy

Privacy overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
__lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
__oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_P2X7Y5332K2 yearsThis cookie is installed by Google Analytics.
_gat_gtag_UA_3246106_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Powered by CookieYes Logo