The marketing technology landscape in one (huge) infographic
If more proof was needed that digital marketing is getting more complicated, this infographic from the Chief Marketing Technologist blog maps out some of the key players across the main disciplines- resulting in one huge chart. View larger image here The “Marketing...Samsung named ‘social brand of the year’
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...Vine adds ‘TV Mode’ for web viewing
Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos. To look at Vine online, users can go to vine.co and enter their username to get a Web version of the app. The home feed is available, and users can like...AOL to sell music streaming pioneer Winamp?
AOL is close to selling Winamp to Radionomy, according to news reports, as one of the first music streaming firms looks to find a new lease of life to compete with the likes of Spotify and iTunes Radio. AOL’s planned shutdown of Winamp was met by protest from...Netflix trials payment tiers for multiple users
Netflix is testing a new pricing model based on the number of people who can operate an account, as the web TV firm looks to expand its appeal to families. The move means selected customers pay more if increased number of people log in to the account at the same time....Top 10 US brands, video sites and apps of 2013
As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US. Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more...Music and video sales boosted by digital
Digital services such as Spotify, Netflix and iTunes have helped increase sales of video and music in the UK, according to new data. The findings, from the Entertainment Retailers Association (ERA), indicate that digital sales of video grew by 40% in 2013, helping to...2013: The stories and research that shaped digital
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...The fail trail: 15 worst digital marketing blunders of 2013
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...Top 10 YouTube videos of 2013: Harlem Shake, comedy spoofs and dancing babies top list
YouTube has revealed it top 10 most watched videos, with the Ylvis song ‘What Does The Fox Say?’ and the Harlem Shake dance phenomenon topping the list, ahead of brand virals Evian’s Dancing Babies and Volvo’s truck split. Here’s the company’s Year in...Content marketing in 2013- Blurring the lines between advertising and entertainment
YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world’s largest media owner iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music Marketers getting smarter with content...Digital advertising predictions for 2014: Mobile gets visual, video ads will pay off
Over the coming months, the digital advertising industry will continue to grow as increasing amounts of budget are allocated towards digital channels. In this report, Visual classification company WeSEE releases its predictions for the digital advertising industry in...BrightRoll and Nielsen team up for video ad metrics
Video ad platform BrightRoll has struck a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital video ad campaigns and maximize accountability and return on investment. Integrated...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
