Oct 10, 2013 | France, Online advertising, Online video
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a two-year partnership in Italy, which has...
Oct 9, 2013 | Content marketing, Online advertising, Online video, Social media, Twitter marketing
Viacom is running social video ads for its channels via Twitter Amplify, as the entertainment giant looks to prmote its upcoming series of global MTV awards show. The partnership will begin at the 2013 MTV EMA on Sunday 10 November, letting followers of Viacom’s...
Oct 8, 2013 | Online video, Viral and buyrals
In a hard-hitting new TV and digital campaign, St Johns Ambulance offers interactive advice on giving first aid to youngsters, in a bid to help boost awareness of potentially life-saving skills. See why it’s our video viral of the week below… View the...
Oct 8, 2013 | Online video
The BBC’s director general Tony Hall is expected to announce the launch of the next generation BBC iPlayer in a keynote speech today. The speech, entitled Where Next?, will set out the BBC’s new strategy to adapt to technological developments and the...
Oct 8, 2013 | Mobile, Online video, Twitter marketing, Unilever - Research, tips and news for marketers
For its latest campaign Unilever’s Cornetto launched a set of airplanes with a Twitter-connected banners, so summer lovers could declare their love in front of everyone on the beaches of Spain. The campaign, created by ad agency Lola / Lowe & Partners
, Madrid,...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 2, 2013 | Content marketing, Online video
YouTube is setting up its first ever music awards, the Google-owned video site looks to cement its position as the ‘first call’ for music content online. According to YouTube’s official blog the YouTube Music Awards will be an “event honouring...
Sep 26, 2013 | Online video
Google has launched a set of comment moderation tools for YouTube users, in a bid to tackle the influx of offensive online remarks made by internet ‘trolls’. Under the new initiative, comments will be listed according to their conversational relevance, not just their...
Sep 26, 2013 | Content marketing, Online video
Science and technology news website Popular Science has axed its comments section, blaming “trolls” and “spambots”. The 141-year-old American magazine has decided that an open forum at the bottom of articles “can be bad for...
Sep 26, 2013 | Online video
Dance theatre Sadler’s Wells has called in social media consultancy Hot Cherry to launch and promote iD, a multimedia production from Cirque Éloize, featuring a set of YouTube videos giving the performers an urban twist. Described by Cirque Éloize’s Director Jeannot...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 24, 2013 | E-commerce and E-retailing, Online video
Following London Fashion Week, results from a new survey indicates that consumers want ‘shopable’ videos and Londoners lead the way in video consumption of Fashion Week shows. The research, from WeSEE, an advertising and visual classification company, suggests that...
Sep 24, 2013 | Online video
Drama series House of Cards has won an Emmy, becoming the first online-only TV show to do so, as the likes of Netflix and Amazon continue to rival traditional TV companies in producing original content. Watch a trailer for the show below: House of Cards director David...
Sep 18, 2013 | Online video, Viral and buyrals
Virgin Mobile USA has launched an interactive video campaign which a viewer can control simply by blinking- provided they are using a webcam. View a trailer for the service here: The ‘Blinkwashed’ YouTube ad, created by Mother New York, is the final...
Sep 16, 2013 | Facebook marketing, Mobile, Online video
Facebook is testing autoplay videos in its mobile News Feed, meaning that muted videos will start automatically without needing a click from the user. The tool, currently being tested across a small group of US users, will work on videos from an individual or a page...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 12, 2013 | Mobile, Online advertising, Online video
There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research. The findings, from BrightRoll’s third-annual UK Advertising Report, reveals 2013 to be a pivotal year for digital video in the UK. The rise...
Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 11, 2013 | Facebook marketing, Online video, Social media
UK mums are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to new research. The study, from BabyCenter and comScore, also found that 22% of mums say if friends or family...
Sep 9, 2013 | E-commerce and E-retailing, Online video
FAGE UK has hired Coupons.com to run a social couponing campaign to engage consumers via Facebook and drive product trial for its Fruyo yoghurt range in Waitrose. Viki is a global TV and video site that uniquely brings primetime TV shows, movies, music videos and...
