Sep 6, 2013 | Content marketing, Online video, Social media, Viral and buyrals
Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist. The news was announced by Jonah Peretti,...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Sep 5, 2013 | Online advertising, Online video
Smart TV ads combined with advertising on traditional TV increase the advertising effect of TV campaigns, with nearly a third (31%) of people across the world engage in an action as a result of a Smart TV ad, according to new research. The study, from smartclip in...
Sep 3, 2013 | CPG, FMCG digital marketing food and beverages, Online video
Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below… Created by agency Wieden + Kennedy Amsterdam, the...
Aug 30, 2013 | India, Online video
India boasts the world’s second fastest growing online population with 31%t Year-Over-Year Growth, six times the average global rate, according to a new report. ComScore has released the 2013 India Digital Future in Focus report. The report provides a comprehensive...
Aug 22, 2013 | Marketing through gaming, Online advertising, Online video
Google is letting games developers use its DoubleClick Ad Exchange, allowing them to bid for TrueView’s “skippable” pre-, mid- and post-roll video ads. The move will mean publishers pay for the ads only when gamers watch them for a specified length,...
Aug 19, 2013 | Online video, Social media, Twitter marketing
Broadcaster Viacom is adding 30 more of its shows to Twitter’s social video ‘Amplify’ program after ‘a great response from advertisers’ to its MTV Awards promotion on the social network. View a sample Amplify ad below: Roy Hibbert's BIG block. One of...
Aug 19, 2013 | E-commerce and E-retailing, Germany, Online video, Social media
The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent of the German...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 13, 2013 | Mobile, Online video
Microsoft has launched a new video touting its Surface RT tablet over Apple’s iPad, as poor sales of its tablet have led to a big price drop. Watch the video below: The ad features a series of slides go by pointing out the differences between the two tablets....
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 9, 2013 | Online video
The founders of YouTube, Chad Hurley and Steve Chen, have unveiled their latest project, a social video sharing and remixing site called MixBit. MixBit follows in the same vein as Vine and Instagram Video, allowing users to record 16 second video clips. However,...
Aug 8, 2013 | Online video
AOL has bought video ad platform Adap.tv for $405m, as the internet giant looks to boost its ad targeting and appeal to more advertisers across its roster of websites. Watch this Bloomberg video showing Armstrong commenting on the deal here: California-based Adap.tv...
Aug 5, 2013 | Facebook marketing, Online video, Social media
Facebook is set to introduce TV-style adverts to users’ news feeds, selling spots to companies for up to $2.5 million (£1.64m) a day, according to a news report. Watch the Bloomberg report here: Bloomberg quotes ‘individuals familiar with the matter’ that Facebook is...
Aug 5, 2013 | Content marketing, Online advertising, Online video
Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year, according to new research from comScore. Not only is it important to know how many videos are running on these sites, but also...
Aug 2, 2013 | Content marketing, Mobile, Online video
The UK has become a nation of media multi-taskers, as people use PCs, Tablets, TVs and phones simultaneously, according to a new report from Ofcom. The latest Ofcom communications market report indicates that more than half of UK adults regularly using other media...
Jul 29, 2013 | Online video
Sky is launching Now TV, a £10 box that lets users watch on-demand services with a subscription, as the broadcaster looks to take on rivals in the growing web TV market. Now TV provides access channels including iPlayter, Sky Sports and Sky Movies, though there are...
Jul 26, 2013 | Online video
Google has been forced to backtrack on offering 3 months free Netflix with its new $35 Chromecast web TV dongle, after huge demand meant the deal would prove too expensive. Just 24 hours after going on sale, Google announced that it would pull the free Netflix deal...
