Nissan sponsors 4oD’s new download service
Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor. The new version of the app is available this week, and the existing 4OD app is being...Google unveils £23 wi-fi TV streaming dongle
Google has launched Chromecast, a low cost competitor to Apple TV that plugs into a TV’s HDMI slot and streams media, controlled via almost any PC or mobile. Watch this promo video from Google demonstrating how Chromecast works below: The device has already gone on...Case study: V Energy ‘robbery’ game gets 12% increase in sales
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this...Google accounts for quarter of all web traffic
Google now accounts for 25% of all internet traffic in North America, with around 60% of all Internet-connected devices exchanging traffic with the web giant’s servers in an average day, according to new research. The study, from analytics firm Deepfield, found...Google earnings disappoint (despite 16% profit rise)
Google’s second quarter financial results have failed to meet expectations, despite posting a 16% rise in profits. Announcing the company’s Q2 results, Google posted profits of $9.7bn (£6.4bn), up 16% from a year ago but less than analysts were expecting. This lead to...Google planning web TV service (again)- report
Google is working on an internet TV service that will compete with the likes of Apple TV and Sony, according to a news report. The Wall Street Journal cities “people familiar with the matter” claiming that Google aims to replicate traditional TV content,...Video viral of the week: Purina generates puppy love as dog food ad gets 2m views
Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below… The new ad sees at least ten dogs...Last.fm founders debut web discovery tool based on browser history
The founders of music discovery site last.FM are launching a new online content aggregator based around a user’s web history. The site, Lumi.do., works as a browser plugin for Chrome and Firefox, and uses the browsing history to suggest related content including news,...7 content marketing trends for 2013
Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report. Smart Content Trend Report 2013 by Kiosked from Kiosked Kiosked, a global...YouTube renews Vevo partnership
YouTube has renewed its agreement with Vevo to stream its highly lucrative music video content, as Google continues to push YouTube as the premier destination for music on the web. The Vevo music video platform is owned by Universal Music Group, Sony Music...Yahoo buys movie maker app Qwiki: Mobile buying spree continues
Yahoo has bought movie making app Qwiki as the internet giant continues its expansion into the mobile market. Watch this video from Qwiki promoting the new deal here: The move marks another mobile acquisition for CEO Marissa Mayer as the firm looks to target the...The social media landscape in 2013- how to make less noise and more buzz (infographic)
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...Video viral of the week: Pepsi Max levitation stunt gets 3m YouTube views
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...Cannes Lions: Lou Reed discusses creativity and advertising (video)
Grey Group brought rock legend Lou Reed to Cannes Lions and spoke to him after the Festival at a press conference to get his take on creativity and advertising. Source: http://www.canneslions.com/Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...Facebook adds 15-second videos to Instagram
Facebook has added a video function to its popular photo app Instagram, in a move that will challenge both YouTube and Twitter’s Vine in the user generated mobile video space. Watch the launch ad here: Introducing Video on Instagram from Instagram on Vimeo. The new...Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold
Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…
