Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 20, 2013 | Online advertising, Online video
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers. Under the new scheme, Kantar will measure...
Jun 19, 2013 | Online advertising, Online video
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 12, 2013 | Online advertising, Online video
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network. According to the research, news publishers...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 7, 2013 | Mobile, Online advertising, Online video
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months. Watch the Bloomberg interview where the data was revealed here: The figures were revealed by YouTube’s...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 7, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...
Jun 6, 2013 | Online advertising, Online video
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study. The study, conducted by AOL video content firm Be On, indicates that although TV is considered a key...
Jun 5, 2013 | Online video, Social media
Twitter has launched Vine for Android, opening up its 6-second video format to a new market after getting 13 million users on its iPhone app. Twitter bought Vine back in January this year, letting users create six-second film loops or animations, complete with sound,...
Jun 3, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...
Jun 2, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 30, 2013 | Content marketing, Online video
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues. The Wall Street Journal-owned technology blog All Things D reports that Yahoo has made several offers with different...
May 30, 2013 | Content marketing, Online advertising, Online video, Search engine marketing
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
May 30, 2013 | Content marketing, E-commerce and E-retailing, Online video
Amazon Studios has selected five original series to be available via the Internet retailer’s subscription video service starting later in 2013. The company picked the quintet after inviting users of Amazon and the UK’s LoveFilm movie service to view pilots for 14...
