May 9, 2013 | Content marketing, Online video
Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report. The Financial Times reports that the subscription fees will apply to 50 as yet unnamed channels, citing sources close to Google. The fees...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 8, 2013 | Online advertising, Online video, Russia, Social media
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...
May 2, 2013 | Online advertising, Online video
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research. The study, from...
Apr 29, 2013 | Content marketing, Online advertising, Online video
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Apr 26, 2013 | China, Online video
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report. Citing sources close to the deal, China Business News said the deal could value PPS Net TV at betwen $350-$400 million. Late...
Apr 25, 2013 | Mobile, Online advertising, Online video
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas. The deal will let consumers engage with many of the ads they see before a movie – allowing them to receive special offers, enter sweepstakes and bring home and share...
Apr 22, 2013 | Australia and New Zealand, CPG, Online video
Move over sexting… this risqué new viral ad from Durex Australia puts a new spin on long distance relationship with a new way by combining sex and technology. See why its our video viral of the week below… The condom manufacturer developed Fundawear, a high-tech...
Apr 22, 2013 | Content marketing, E-commerce and E-retailing, Online video, Social media
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series. The pilot shows, made by independent production companies and produced by Amazon Studios, will be put to the public vote...
Apr 19, 2013 | Online video
Nearly half (47%) of UK consumers watch video news on a regular basis, with most feeling that the clips improve their understanding of a story, according to a new report. A new report for the Associated Press, produced by Deloitte, with research by GfK provides the...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 17, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data. The study, from Experian, indicates that traffic to the likes of Facebook and Twitter accounted for 22% of time online, compared to...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 16, 2013 | Online video
To mark its 57th anniversary, the iconic VHS cassette has been honoured by YouTube this week, with a ‘tape mode’ option on selected videos. The function will give modern online videos a scratchy VHS look- offering a nostalgic reminder of technology in a pre-digital...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 9, 2013 | Content marketing, Online video
Telecom equipment maker Ericsson is to buy Microsoft’s Mediaroom, a software tool that lets operators deliver TV over the Internet. Mediaroom powers 22 million set-top boxes in 11 million subscriber households worldwide. The purchase will make Ericsson the leading...
Apr 5, 2013 | Online video
YouTube dance phenomenon The Harlem Shake has generated over one billion video views in just 40 days. According to web monitoring firm Visible Measures, it only took the viral sensation 40 days to reach 1 billion views. From the day when the first video was uploaded...
Apr 4, 2013 | Online advertising, Online video, Social media, South Africa
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study. The research, from the Digital Media and Marketing Association (DMMA), also indicates that three out of four South...
Apr 2, 2013 | Online advertising, Online video
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’,...
