Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram launches TikTok rival Reels
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
At-Home experiences ‘will remain the new normal Post-Covid’
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.
Formula 1 partners YouTube for German Grand Prix
Formula 1 and YouTube have struck a new partnership to livestream the Eifel Grand Prix in Germany as a social media exclusive.
Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-Covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Auto Trader begins digital data push with Google’s ‘Looker’ platform
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Digital monopoly? Google, Facebook, Amazon and Apple hearing delayed
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Magnite shakes up leadership team following global rebrand
Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.
Sky partners with TVSquared to boost TV ad measurement for brands
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
The Trade Desk launches programmatic video commercial partnership with Channel 4
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Amazon Web Services offers ‘Twitch style’ interactive video for brands
Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.
Connected TV trends: Europeans ‘prefer ad funded platforms to subscriptions’
The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.
Formula 1 and Zoom create virtual ‘Paddock Club’ partnership
Formula 1 and Zoom have launched the first ever virtual Paddock Club experience, ahead of the Budapest Grand Prix.
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
GumGum and IRIS.TV launch video ‘Image Recognition’ tool for targeted ads
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
