Sep 11, 2014 | Online advertising, Online video, Social media
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. The ‘Adblocking Goes Mainstream’ report, from PageFair and Adobe, said the number of people who utilised this...
Sep 11, 2014 | Online video
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal. The deal, which was announced on 1st May this year, was closed this morning after receiving...
Sep 10, 2014 | Online advertising, Online video
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video...
Sep 9, 2014 | Content marketing
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience. MSN has struck content deals with around 1,000 local and international publishers including...
Sep 5, 2014 | Online video
Amazon’s Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV. Watch this (somewhat bizare) promo video for...
Sep 5, 2014 | Content marketing
Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK. The publisher has more than 60 iconic brands—including Horse & Hound, Wallpaper*, Country Life, Livingetc., What’s on TV and Woman. It creates content for multiple...
Sep 3, 2014 | Australia and New Zealand, Online video, Viral and buyrals
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below… The digital out-of-home (DOOH) campaign ran as part of a multi-media promotion to...
Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Sep 1, 2014 | Content marketing, Online advertising
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange. This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising...
Aug 27, 2014 | Content marketing, CPG, Online video
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. The brand is using content created by selected uploaders from...
Aug 26, 2014 | E-commerce and E-retailing, Marketing through gaming, Online video, Social media
Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Twitch has earned the reputation for becoming the ‘YouTube of...
Aug 22, 2014 | Content marketing, Online advertising
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform. With 175 million monthly listeners, SoundCloud is the second biggest streaming music service in the world behind YouTube. SoundCloud does not pay...
Aug 22, 2014 | Content marketing, India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication. The English-language website will target India’s rapidly expanding Internet user base,...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 21, 2014 | Mobile, Online video, Social media, Twitter marketing
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Previously Vine users had to tap and hold on the screen for...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 21, 2014 | Content marketing, Regulation
The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019. The study, from Juniper Research found that a strong performance in the robust streamed music sector, will largely be offset by decline in...
Aug 21, 2014 | Online video, Regulation, Social media
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media...
Aug 20, 2014 | Content marketing
Google’s long rumoured music subscription service may be called ‘YouTube Music Key’, offering ad-free tracks for $9.99 a month, according to a report. Android Police is reporting that the service will give users the ability to save songs and videos for...
Aug 19, 2014 | Content marketing, USA
This chart shows the response content marketers give when asked the question “during the past 12 months how effectively have your content marketing efforts delivered business value?”. Somewhat effectively came out as the top answer with over half of all...
