Jun 9, 2014 | Mobile, Online video
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research. The findings, based on Turn’s Advertising Intelligence Index, also indicates that...
Jun 9, 2014 | Germany, Online video
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video...
Jun 6, 2014 | Content marketing, Social media, Twitter marketing
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers. Namo Media is a specialist in “native ad” content that integrates with the site where the ads are being viewed. It offers adaptive...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Jun 2, 2014 | Facebook marketing, Mobile, Online video, Social media, Twitter marketing
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Key...
May 30, 2014 | Online advertising, Online video, Social media
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for...
May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 29, 2014 | Mobile, Online video
Microsoft is updating its Skype platform so it can translate voice calls between people in real-time as they talk. In an on-stage demo at the Code conference this week, Microsoft’s CEO Satya Nadella showed off Skype Translator, an upcoming version of the service...
May 23, 2014 | Content marketing, Facebook marketing, Mobile, Social media
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. View image As the user...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | Content marketing, Online advertising
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond. Yahoo Stream Ads are marked as ads, but seamlessly integrated with the content of a page, and are...
May 21, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj...
May 21, 2014 | Content marketing, Social media, Twitter marketing
Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. Technology blog Recode reports that Twitter is “considering a deal” to buy the...
May 21, 2014 | Online video, Social media, Twitter marketing
Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks. The service lets advertisers identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are...
May 21, 2014 | Online video, USA
As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits. Key findings: • Only 14%...
May 21, 2014 | Online video, UK
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous. The emotive campaign encourages Britons to thank people who have made a difference to...
May 20, 2014 | Marketing through gaming, Online video
Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. US-based Twitch lets users stream live gameplay videos from desktop computers, as well as Microsoft Xbox One and Sony’s PlayStation 4,...
May 19, 2014 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online video, Peru, USA
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn). DirecTV was recently listed as the second largest media owner in the world (behind Google) and the deal...
